Sword and the Script
MARCH 26, 2024
Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.
Sword and the Script
DECEMBER 26, 2023
There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.
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Cision
OCTOBER 4, 2017
Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Visual Content Impacts Your Performance. Create more visual content.
Sword and the Script
SEPTEMBER 28, 2022
B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. That’s a pretty generous measure too. billion in 2022 and grow to $4.56
Burrelles Fresh Ideas
OCTOBER 3, 2023
My home state of Illinois recently became the first state in the US to enact a groundbreaking law safeguarding child influencers and social media stars , guaranteeing their rightful compensation for appearances in monetized content on platforms such as TikTok and YouTube. It goes into effect on July 1, 2024.
Landis PR
DECEMBER 11, 2023
Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here.
Buzzstream
DECEMBER 28, 2023
Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.
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