Buchanan PR
APRIL 1, 2024
The result from the traditional search should look familiar: A sponsored (paid) web page result followed by the organic (non-paid) results. Note the same resulting web links appear as they do in the traditional search engine. Figure 5: The web page from the embedded link. What a prime position! Why that page? EEAT in action!
Sword and the Script
APRIL 2, 2024
The quality of queries changed too as the web evolved. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe.
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Burrelles Fresh Ideas
JANUARY 9, 2024
Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. This is especially helpful in times of crisis or turmoil. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! We can help!
Sword and the Script
DECEMBER 20, 2022
PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR
Sword and the Script
DECEMBER 26, 2023
Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.
Newsfile
JANUARY 30, 2024
McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.
Doctor Spin
DECEMBER 21, 2023
PDF documents are reasonable formats for texts, but most journalists would prefer to copy texts from a web page instead of downloading a PDF, opening it, and then copying and pasting. Regarding the actual physical length of a printed media kit, a web URL with a password and logo could easily fit onto a business card. 2023, October 6).
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