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Helsinki, Finland – Growth Path Ahead

Landis PR

this year, slightly more than forecast in December 2023. It is not advisable to have an employee of a communications firm present in the interview situation. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years.

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How to Avoid the Most Haunted PR Communication Mistakes

Newsfile

dollars in 2023. Avoiding PR communication mistakes in this important market is paramount for PR pros. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency. in the coming years.

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Power of Crypto PR: Blockchain Projects with Strategic PR

Victorious PR

By securing interviews, articles, and features in relevant industry publications, as well as leveraging social media channels and participating in industry events, crypto PR professionals generate buzz, attract attention, and position the project as a prominent player in the blockchain ecosystem.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 198
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2024’s Top 5 PR Trends: What to Watch

Newsfile

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024.

Trends 105
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2024’s Top 5 PR Trends: What to Watch

Newsfile

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024.

Trends 52
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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests.