Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). The new and improved ‘Shops’ will allow users to make purchases without leaving the Facebook and Instagram apps, removing barriers to entry for purchasing.

Instagram 62

Instagram Social Media Tools Media 62

PRSay

MARCH 7, 2024

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. and Mattel for the 2023 “Barbie” movie. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. All it takes is a little creativity and the right strategies. Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. When the masses are using the same communication strategies, it’s time to stop and pause.

Creativity 73

Creativity Communications Brand Branding 73

ImPRessions - Crenshaw Communications

MAY 11, 2022

Put this one on your calendar for 2023! While not specifically an adtech conference, the famed Cannes Lions Festival is still the biggest gathering of the creative community in the world, and probably the most influential. AdExchanger Programmatic I/O.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190