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What Is Digital PR and How Does It Benefit My Brand?

Prohibition

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

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Barbara Rozgonyi Talks 2022 Sales Success Strategies on The Rainmaking Podcast with Scott Love

wiredPRworks

What does it take to really crush sales quotas in 2022? In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. Sales is changing. Over to you.

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6 Essential Points to Ponder As You Plan PR and Content Initiatives

Garrett Public Relations

The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? So, what trends should […].

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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. One number I like to look at is what the company spent on R&D, because that’s how PR people wind up with better products. Here’s a roundup of other news and links from the world of PR technology. Content picks from around PR tech land.

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Social Media Logic: The Amplification of Media Effects

Doctor Spin

Source: The International Encyclopedia of Political Communication 1 Altheide, D. The International Encyclopedia of Political Communication, 1–6. 2022, September 6). Doctor Spin | the PR Blog. link] Learn more: Media Logic is Dead, Long Live Media Logic Subscribe and get a free ebook on how to get better PR ideas.

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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. Automated coverage book. Journalist activity scores.

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How to Ideate a Successful Survey Campaign

Buzzstream

For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. Or it can come from internal data. Content creators and link builders in the digital PR space shouldn’t look at journalists as a hurdle or separate entity. Leverage keyword research. Once per year?

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