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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Of course, the changes we see aren’t usually sudden. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. But in 2022, employee engagement will be the new recruitment. Corporate content has been booming for a while, but it 2022 will see a tipping point.

Trends 385
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. Of course, this isn’t limited to new channels. Year of the employee.

Marketing 215
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How Video Marketing Is Reshaping Content Strategies

Contently - Strategy

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

I took a business ethics course when I was studying for my MBA. Of course, b-school being b-school we debated the merits of that journal article in class. And here we go the PR Tech Sum for the month of June 2022…. million in revenue in Q1 2022 , “an increase of 23.1% I’m open to being proven wrong. See it here.”.

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

These things did not exist when I graduated from college in 2000: Facebook, Twitter, Instagram, Snapchat, TikTok (i.e. Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. The Rate of Change is Accelerating. social media). Apple made computers).

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PR in the age of voice search

PR in High Definition

So, instead, here are some of the most pertinent stats for those of us in marketing roles: Almost half of UK households are forecast to own a smart speaker by 2022, according to research from OC&C Strategy Consultants. When Alexa is asked who the CEO of Facebook is, she gets the answer correct – Mark Zuckerberg, of course.

SEO 81
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2022 PR Predictions

Landis PR

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. I see two broad trends for 2022.

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