How To Master The Public Apology: PR Tips
ImPRessions - Crenshaw Communications
SEPTEMBER 25, 2023
In early 2022, amid a sudden and serious shortage of infant formula, Abbott Laboratories CEO Robert Ford published a Washington Post editorial explaining how a voluntary recall of product from one facility after a bacteria scare exacerbated the supply shortage. The result was that 130,000 travelers were stranded, triggering a bitter backlash.
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