2022 Agency Leadership Storytelling 
ImPRessions - Crenshaw Communications
DECEMBER 15, 2021
As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. Clear goals will help define the PR strategy your agency will adopt.
Sword and the Script
DECEMBER 21, 2021
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Data-driven PR.
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Shift Communications
FEBRUARY 1, 2022
In 2022, following this traditional approach will directly undermine growth. Market and cultural changes from the last two years have made driving an effective employer brand narrative one of the most critical business challenges of 2022. It’s often a proof point of the culture and relationship between leadership and the larger teams.
Shift Communications
NOVEMBER 30, 2021
Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. For teams looking to leverage their brand to unlock the next level of opportunities in 2022, here is the five-part frame they should apply to their growth planning. Enter brand narrative.
Stephen Waddington
DECEMBER 15, 2021
We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. 30 agencies submitted data to the project. None of the top 20 agencies participated.
Landis PR
JANUARY 3, 2022
2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. In the U.S.,
Shift Communications
JULY 25, 2023
GET THE GENERATIVE AI PR PLAYBOOK Our playbook is built on decades of experience building leadership for companies amid innovation waves and includes helpful insights like: Data on how interest in genAI is evolving fast. While ChatGPT was the top news topic in December 2022, things have already changed drastically.
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