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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2022 is going to be known as the year of the employee.

Marketing 215
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Youth will be served: 3 Signs B2B needs to revamp social media marketing

Sword and the Script

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 130
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5 Financial Content Marketing Insights From The Best Email Newsletters

Contently - Strategy

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more. It’s a winning formula.

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3 Ways to Create Compelling B2B Content [INBOUND 2022 Recap]

PR 20/20

Read below for three crucial takeaways from MNTN Vice President of Marketing Ali Haeri’s session at HubSpot’s 2022 INBOUND conference. During his session, Haeri honed in on the importance of creativity in B2B marketing, citing actor and ad expert Ryan Reynolds’ creative approach to targeted ad campaigns. Evoke emotion.

B2B 61
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Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

Sword and the Script

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion in 2022 and grow to $4.56 I’m not here to bash advertising or LinkedIn. will click it.

B2B 89
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Why are brands resisting social audio (and audio, in general)?

Communications Conversations

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond).

Brand 113
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What Are the New Rules of Marketing and PR?

wiredPRworks

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

Marketing 118