Karen Freberg

JANUARY 14, 2021

Happy 2021! With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. Louise (@louisevparker) May 7, 2021. Should we remake this remake?

Digital PR 160

Digital PR Film Instagram Writing 160

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Are you playing a long game and saying, “We need to write more about these things or potentially engage with these writers,” or is there other things?

Advertising 131

Advertising Advertising Data Reputation 131

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Once you understand they need: Quotes from experts. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. This allows you to (usually) have the top-tier publications show up on the first pages, with lower-tier publications and blogs closer to the back. This is where BuzzSumo often came into play. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. Please support my blog by sharing it with other PR- and communication professionals. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Media contacts – These are the journalists and bloggers who will write about your business. They allow you to see what people are saying about you on social media, blogs, forums and more. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62