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A brief guide to short-form video for brands

NewsWhip

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. We took a look at a few brands who have been paving the way.

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Super Bowl Ads draw attention even before the big game

NewsWhip

Just last year, advertisers paid an average of 6.5 As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. We took a look at some brands who are finding that public engagement prior to the big game.

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The Power of the Podcast

Prohibition

Here we’ve taken a look at the background of podcasts and why it can be useful for brands. In 2021 the advertising spend on podcasts in the UK was £46m pounds. Statista ) Podcasters look for brands to collaborate with and promote to reach larger audiences, fund their studio time and pay their salaries.

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Parliament calls for better scrutiny of influencer market

Stephen Waddington

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. The closing date for responses is 1 June 2022.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

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3 Reasons to Use Public Relations Instead Of Ads?

Victorious PR

You have print, television, radio, AND online. Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. This then not only adds a layer of credibility (that advertising doesn’t), but also increases visibility, leading to an increase in ROI. Targeted Customers.

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Targeted Advertising: Does it Actually Work?

Contently - Strategy

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. percent of company revenue in 2021 from 11 percent in 2020.