Remove 2020 Remove Advertising Remove Ethics Remove Storytelling
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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. They’re one of the main avenues by which advertisers build personalized profiles about potential customers. Google has reportedly been rolling out this shift for years.

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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Advertising is a distant third. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? Blogs, including independent and corporate blogs, can be credible.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 192
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Writing 194
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5 Takeaways from the #CisionWorldTour in Chicago

Cision

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264
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Archie’s first podcast: Meghan and Harry feature 19-month-old son in star-studded first Spotify episode and coax him into wishing listeners a Happy New Year in his American accent

Mark My Words

As we know this has been a difficult one for everyone’ Touching on the pandemic Harry says: ‘So many people have suffered so much pain this year, experiencing loss and a huge amount of uncertainty but it feels worth mentioning that 2020 has connected us in ways we could never have imagined.

Privacy 60
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Truth vs. Disinformation: How to Win

Scott Public Relations

It doesn’t mean abandoning ethics. Sell out our ethics and values? Yes, we know storytelling has been a communications mantra for some time. They can lead the paid advertising campaigns. Consider this the blueprint to “The Art of War,” Communication-style, for 2020. Today, we need to go on the attack. Tell stories.

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