Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. Then the economy changed.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. Basketball fans protested at preseason games. Tip 1: Live your values.

Corporate 81

Corporate Crisis Management Crisis Government 81

Prohibition

MAY 15, 2020

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?

Crisis 71

Crisis Government Social Media Reputation 71

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Prohibition

MAY 15, 2020

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?

Crisis 62

Crisis Government Social Media Reputation 62

Critical Mention

JANUARY 3, 2019

Q: What are your company’s marketing initiatives for 2019? Our 2019 initiative is to make Part II, and production is currently underway. You can see current trends and topics through dashboards that include Word Clouds, for example. It’s a corporate anti-bribery training video about my experience, narrated by a former FBI agent.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

DECEMBER 26, 2023

” ~ Kathy Casciani , Founder, Azul PR + Communications 17. Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

NOVEMBER 12, 2019

Task someone on the team with tracking these sites, reviewing them periodically and report on new reviews and trends. In October 2019 the company announced an integration that will feed buyer intent data to SalesLoft. Here are some other suggestions: Monitor these sites regularly. Funding: $100.8 million in six rounds.

Software 17

Software B2B Marketing Data 17

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. Social listening involves observing and interpreting digital conversations to better understand emerging trends.

Financial 190

Financial Reddit Advertising Advertising 190