Flack's Revenge

SEPTEMBER 1, 2021

This slight may seem trivial compared to real life and death situations, but PR is my livelihood, and puts bread on the table for my family and 275K other people in the industry across the US, according to the BLS (2019 numbers; expected to grow by 7% annually through 2029, more on average than other professions).

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. click image for higher resolution).

Employee 147

Employee Print Writing Survey 147

Sword and the Script

JUNE 30, 2020

The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). Since marketing is aligned with sales , that chat changes the role of the communicator, right? Where PR Should Report? However, weren’t so sure.

Report 116

Report Publicity Survey B2B 116

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

MAY 26, 2020

(click any image for higher resolution) Other Notes from the 2020 JOTW Comms Survey Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications. Media relations only gets harder.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

JANUARY 1, 2019

If you are going to invest in PR and media relations , then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 3) New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. That’s up 17% from the same survey last year.

Survey 90

Survey Journalism Study Pitching 90

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. Here’s a reverse-chronological look at how 2019 shaped up. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. 9) Senior marketers expect budgets to grow.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. A good number of predictions struck me as highly probable in 2019. 1) Owned media gains on distrust of mass media.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Marketing predictions. Efficient marketing execution and measurement. Too often marketers become enamored with the latest trends and tools. It may not sound sexy, but a marketing leader must focus on the actions that get the job done. Marketing be nimble. This trend will impact all publishers.

Marketing 167

Marketing Employee Content Marketing Training 167