2018 Advertising Branding Privacy 
5W PR
OCTOBER 18, 2018
Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?
ImPRessions - Crenshaw Communications
JANUARY 31, 2022
If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . It’s valuable currency for advertisers when it comes to targeting. Is Connected TV (CTV) ATV?
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PRSay
AUGUST 17, 2023
Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.
ImPRessions - Crenshaw Communications
JANUARY 9, 2020
This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.
Communications Conversations
MAY 21, 2019
Privacy concerns. billion MAUs for Q4 2018. And, brand ad budgets haven’t been impacted by all this negativity at all. Anecdotally, in the work I’ve done with brands this year, Facebook continues to work just fine as: 1) A driver of engagement; 2) A traffic driver; and 3) A lead generator. 2 – 1.56
Stephen Waddington
JUNE 23, 2019
The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #4
Solo PR Pro
JULY 3, 2019
2018 saw a decline in smartphone shipments. Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. hours in 2018 (slide 41 ). There are currently 3.8 Digital Media Usage.
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