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Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

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Prakky’s pick: Top sources of Australian media news

Prakkypedia

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. Download This Show. Media Week in InDaily.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Annie Jennings is the founder and CEO of ANNIEJENNINGSPR , a national publicity firm that created the #1 Radio Talk Show Campaign and access to national media, including local, regional and national TV, online media and print.

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Prohibition wins Prolific North’s Best Integrated Communications Campaign

Prohibition

Overall, the campaign was hugely successful and achieved more than 146 pieces of radio coverage and 140 pieces of national and regional print coverage, with a total circulation of 337 million for print and 355 million opportunities to hear for radio, and genuinely drove online conversation.

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PR for Establishing Your Addiction Specialist Practice

Mora Communications

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. 2017 | Top PR Firm Los Angeles Blog. Copyright © Mora Communications Inc.

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How To Successfully Work With Your PR Firm in 2018

Mora Communications

A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Local print publications have different needs than national print. Once you hire a firm, work with them and give them enough time to launch and implement a campaign.

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Prohibition wins Prolific North’s Best Integrated Communications Campaign

Prohibition

Overall, the campaign was hugely successful and achieved more than 146 pieces of radio coverage and 140 pieces of national and regional print coverage, with a total circulation of 337 million for print and 355 million opportunities to hear for radio, and genuinely drove online conversation.