Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 TV and mobile are almost at parity for both viewing and ad investment.

Report 81

Report YouTube Privacy Web 81

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. That empowers them with a trust value that a commercial or print ad neither can nor will deliver. PR is perhaps the most misunderstood form of marketing.

Marketing 40

Marketing Radio Newspapers Print 40

Beyond PR

JUNE 29, 2016

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. “In And in 2017, that figure will grow 24.0% million people.

Media 75

Media B2C B2B Nonprofit 75

Sword and the Script

MAY 9, 2017

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. 5) Clowning around at Walter Reed.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Mark My Words

APRIL 26, 2022

After months of speculation about who would replace Laura Kuenssberg, Chris Mason’s promotion from a host on Radio 4 to BBC political editor seems to have taken many people by surprise – and the public outpouring of praise appears to have touched the born-and-raised Northerner. . Mail Online. Even he can’t quite explain.

Radio 60

Radio Local Meeting Journalism 60

MaccaPR

NOVEMBER 30, 2017

Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. Event marketers can create those emotionally resonant moments and, here’s the thing – not everyone has to experience it on the street!

Marketing 76

Marketing Consumer Measurement Viral 76

Waxing UnLyrical

SEPTEMBER 23, 2015

According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio).

Google 40

Google Trends Community Twitter 40