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Nonprofit Local News Gains Steam

PRSay

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 172
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The digital storyteller to watch in 2017

The Stalwart Blog

His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section. The Outline's content is a cross between longform journalism and "smart aggregation" according to Joshua's interview with The Wall Street Journal. What digital storytellers do you think will crush it in 2017?

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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications.

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Prakky’s pick: Top sources of Australian media news

Prakkypedia

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. It also has six print editions a year.

Media 76
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Future of PR: 2020 edition

Stephen Waddington

Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. It’s a theme that Topi?

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Pubs Converting Contributed Articles to Native Ads is Another Reason to Build Your Own Audience

Sword and the Script

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). Vendors aren’t advertisers, they are “clients.”.

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Are we still over-relying on media relations?

Communications Conversations

Think Netflix + The Wall Street Journal (and a bunch of others here ). According to eMarketers, social media ad spend will quadruple by 2017. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Social media marketing is not slowing down. Just give this shocking post a read.