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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications.

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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 174
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The Complete Guide to PR Stunts

5W PR

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. Community Involvement. Cancer Research. KFC Christmas Campaign.

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Future of PR: 2020 edition

Stephen Waddington

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She believes the same issues apply in advertising and PR.

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Facebook is local media

Stephen Waddington

Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree. A Facebook community in numbers And I counted the numbers. Back in 2017, there were 301 groups and 279 pages in and around Braintree. No wonder that the small ads of newspapers have been gutted. It’s a good mix.

Local 60
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Facebook is local media

Stephen Waddington

Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree. A Facebook community in numbers And I counted the numbers. Back in 2017, there were 301 groups and 279 pages in and around Braintree. No wonder that the small ads of newspapers have been gutted. It’s a good mix.

Local 60
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The Power of the African-American Audience

Beyond PR

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? trillion in 2017 and is predicted to increase to $1.4 A Connected And Engaged Community.