MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Stay tuned in 2016!

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

MARCH 31, 2016

Read Cision’s free “State of the Media 2016 Report!” I’m a big film buff; and talk about a good storyteller. My daily newspaper of choice is…newspaper? My hobbies outside of work include…I’m a big fan of travel, and there are plenty of places in the world left for me to visit and drink their local beers.

Newspapers 120

Newspapers Reddit Journalism Technology 120

MaccaPR

FEBRUARY 23, 2016

As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Flatiron Communications

JULY 5, 2022

There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR. what emerged in 2015/2016 was that this world, this conference, tech, was also a major player in our world. This is our audience.”. Notably, Ms. Over 1 million subscribers and $5 million in revenue."

Conference 36

Conference Journalism Web Comparison 36

Landis PR

MARCH 13, 2023

I was really excited when the movie “All the President’s Men” hit my local theater in 1976. By Makenzi Jordan Rodriguez ) Spotlight (2015) 2016 Academy Award Winner The riveting film “Spotlight” follows the Boston Globe’s Spotlight team of investigative reporters – the oldest continuously operating investigative team in the U.S. –

Journalism 52

Journalism Film Ethics Television 52

Sword and the Script

NOVEMBER 29, 2016

Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time.

Content Marketing 60

Content Marketing Publicity Marketing Television 60