Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: Partisan Politics Complicates PR ). List posts earn more shares.

Survey 178

Survey Marketing B2B Study 178

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

wiredPRworks

DECEMBER 1, 2015

Infographics offer an engaging way to share statistics, tell a story or show a process. I’m already looking forward to Social Media Week Chicago 2016! She is passionate about storytelling and connecting with audiences. Instead, choose one or two platforms to excel at.

Social Media 40

Social Media Media Infographics Storytelling 40

PR 20/20

OCTOBER 31, 2017

data quality and management were the top two marketing technology challenges in 2016.”. Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc). Is better data usage and insights part of your strategic objectives for 2018? According to the MarTech Data Report , “.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). And, they’re thinking about it as a multi-media hub. They include embedded videos.

Corporate 60

Corporate Strategy Pinterest Web 60

Sword and the Script

AUGUST 2, 2016

— Kevin C Hartman (@KevinCHartman) July 14, 2016. Text, graphics, infographics, videos, photos, etc. That’s why both PR and advertising need strong storytellers and clever marketers.”. Tried and true storytelling can often be applied to new channels. Digital is blurring things. What did you mean? “My

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

NOVEMBER 29, 2016

It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time. Get to the latest infographic before it’s published – and pitch it to a media outlet first. 10 Ways for PR to Add Value in Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 108

Marketing Content Marketing Advertising Advertising 108