Cision

FEBRUARY 15, 2016

Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. Do you want your news release to serve as an event reminder to local newspapers or TV stations? Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

Beyond PR

JANUARY 20, 2017

Think back a few years when you read a certain kind of newspaper article. In 2016, Facebook announced that all sponsored content (another name for branded content) would have to be identified as such, and the advertiser tagged. Here’s what you need to know about this rising trend. Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

Sword and the Script

OCTOBER 22, 2016

The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago. The company published report – Google Universal & Extended Search 2016 – which also noted the trend toward “universal” search means multimedia like images and videos increasingly important.

Web 60

Web Google Mobile B2B 60

Sword and the Script

NOVEMBER 29, 2016

Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

DECEMBER 22, 2020

A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); print news is a distant third with 5%.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

JUNE 11, 2016

Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. The gatekeepers are no longer the editors and reporters of magazines and newspapers. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. October 19, 2016. Here's how: 33 Content Marketing Promotion Ideas.

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Marketing Content Marketing Pinterest LinkedIn 48