2016 Advertising Digital PR Measurement 
Stuart Bruce
OCTOBER 6, 2016
The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. Digital PR training.
The Proactive Report
MARCH 1, 2016
This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. What should we be measuring? Q3: How can you tie Digital PR goals to business goals?
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The Proactive Report
MARCH 1, 2016
This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. What should we be measuring? Q3: How can you tie Digital PR goals to business goals?
Norton's Notes
APRIL 21, 2016
An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?
Burrelles Fresh Ideas
AUGUST 2, 2023
Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. Complementary role with digital media While digital media has become increasingly dominant, broadcast media should not be seen as a rival but as a complementary force.
Sword and the Script
JULY 2, 2019
Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As
Cision
SEPTEMBER 5, 2017
With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART).
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