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Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Get more media pitching knowledge from Michael Smart here.

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Meet the Media: Hannah Lutz, Reporter at Automotive News

Bianchi Biz Blog

AN hired me as the finance and insurance reporter in 2015, and I’ve been moving around the newsroom ever since. Media training with clients – or even a simple interruption to bring them back to focus—would be so helpful. How long have you been in journalism and how did you get started? Any pet peeves with PR people?

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Senior PR practitioners lack digital and social media management skills

Stuart Bruce

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. StateOfPR – Research report from Chartered Institute of Public Relations.

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The Public Relations Grand Slam

Mora Communications

You are launching a professional media relations campaign, not playing the lottery. PR is a cumulative process, use what you can from each media placement and keep moving forward. The post The Public Relations Grand Slam appeared first on Mora Communications. Well, it doesn’t happen that way. Los Angeles Publicist.

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

November 3, 2015. Relying on Traditional Media Relations Tactics. Social media may be at the forefront of innovative outreach for many companies, but healthcare communicators also still rely on traditional media relations to capture patients and other target audiences. #VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew

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I Can’t Use National Media

Mora Communications

National media feeds the local media. The post I Can’t Use National Media appeared first on Mora Communications. Now you’re national news and you’re in a position to garner local news. It takes some thought, work, and persistence, but the rewards can be incredible. Copyright © Mora Communications Inc.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. Take a look at what Disney did with “Force Friday” in 2015.