Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. Digital PR training.

Training 119

Training Digital PR Media Training Education 119

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews 120

Interviews How To Media Media Training 120

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. November 3, 2015. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

MAY 3, 2019

You often have to help the media do that. Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts.

How To 136

How To Education Exercises Newspapers 136

Shift Communications

JANUARY 8, 2016

In 2015, I took a new approach to volunteering and embraced skills-based volunteering. This was particularly educational for me personally as the K-12 education market was new to me. I guess Mommy forgot to media train her own kindergartener! It felt great.

Local 60

Local Media Training Education Print 60

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. CIPR Infographic Measurement and Evaluation PR strategy public relations Public Sector social media Training'

Measurement 60

Measurement Communications Crisis Management Training 60