Is Content Marketing Better than Advertising?
Sword and the Script
MAY 10, 2016
billion in ad spend waste in 2015, according to a new report.”. billion in ad spend waste in 2015, according to a new report.”. As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. In his book Zero to One , Peter Thiel says no one likes to be pitched.
Let's personalize your content