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S&T Live Recap: Gini Dietrich on the Evolution of the PESO Model and the Impact of AI

PRSay

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. Just as people were nervous about the new technology of the internet and websites in the 1990s, “the exact same thing is happening right now with AI. It is amazing.”

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Video Content Trends for Media and PR Professionals

Cision

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act.

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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. There’s still some way for the technology to go before it becomes truly mainstream. The US is the largest market accounting for almost 70% of sales.

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The State of the News Media 2015

Journalistics

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

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The State of the News Media 2015

Journalistics

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. There are thousands of examples of this around the world every day.

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Why public relations must wake up to wearables

PR Conversations

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.