Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. Guest post by Jenelle Conner. No harm intended.

Social Media 111

Social Media Reddit Media Facebook 111

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Dave Hamilton (@newenergydave) May 30, 2014. Stephanie Horton (@ducorwriter) May 30, 2014. Ryan Feinberg (@ryanfeinberg407) May 30, 2014. Many people are discussing what this may mean for Twitter.

Case Study 232

Case Study Crisis Twitter Viral 232

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Any marketer knows it’s impossible to manage social media and complex targeted outreach without marketing automation software and other tools.

B2B 120

B2B Customer Service Software Technology 120

Melissa Agnes

SEPTEMBER 4, 2014

If you’re a business owner in 2014, it’s doubtful that you’ve not been affected by online reviews – whether positively, negatively, or both. The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google.

How To 238

How To Wikipedia Viral Ethics 238

Polaris

DECEMBER 8, 2014

A video of the comic’s performance went viral, the media piled on. Following his NPR interview, Cosby wisely cancelled appearances on Late Show with David Letterman , the Queen Latifah Show , an interview with the Associated Press, a concert in Las Vegas and other shows in 2014 and 2015.

Interviews 133

Interviews Media Training Media Training 133