Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. Chartered status is typically recognised a measure of competence within a profession.

Publicity 167

Publicity Ethics Training Education 167

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. Chartered status is typically recognised a measure of competence within a profession.

Publicity 72

Publicity Ethics Training Education 72

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. An organization that has institutionalized ethical behavior and openness will be better equipped than most to identify reputation threats before they escalate.

Reputation 130

Reputation Viral Employee Customer Service 130

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year.

Marketing 196

Marketing Content Marketing Data Social Media 196

Doctor Spin

JANUARY 16, 2024

Dead of Winter (Short Film, 2014). Ethical Implications of Information Asymmetry In the 2nd century BCE, the Greek Stoics told the tale of the Merchant of Rhodes. Source: Journal of Professional Communication 9 Grunig, J. Journal of Professional Communication, 1. Journal of Professional Communication, 1.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. In fact, I've been doing this for at least 40 years - first in journalism and then in business. As I took on a huge responsibility, I temporarily retired from the management of Davos.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e.,

Leadership 111

Leadership Publicity Government Journalism 111