Sword and the Script
SEPTEMBER 20, 2016
I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data. Indeed, by the end of the fiscal year in 2014, Apple posted revenues of $182 billion and Chevron posted revenue of $200 billion.
Sword and the Script
DECEMBER 5, 2017
Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.
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Cision
APRIL 4, 2016
For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. So a good first impression of your content may cause self-perpetuation of sharing behavior.
Shift Communications
MARCH 16, 2015
Let’s see how you might measure this change’s impact on your marketing communications and see if this change has in any way benefitted you. Set the date to 9/1/2014 to the present day and set up comparison to the previous period: Set up a segment to examine traffic from wire services.
Contently - Strategy
MAY 7, 2020
When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.
Sword and the Script
OCTOBER 8, 2019
In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.
Sword and the Script
APRIL 2, 2019
The important point here is, it added to what Michael Porter called the “threat of new entrants” to the legal market. In 2014, I did a Porter’s Five Forces Analysis for the Legal Industry – that I think is still quite relevant. Enter the Big Four into Legal and Marketing. VC investment grew to $7.2 Image credit: Unsplash.
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