Remove 2014 Remove Comparison Remove Content Marketing Remove Newspapers
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Pay to pay, content grows; influencer marketing cools. “I a) Many community newspapers going away and hopefully still being available in some kind of online format. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things.

Marketing 196
article thumbnail

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The important point here is, it added to what Michael Porter called the “threat of new entrants” to the legal market. In 2014, I did a Porter’s Five Forces Analysis for the Legal Industry – that I think is still quite relevant. Enter the Big Four into Legal and Marketing. VC investment grew to $7.2 Image credit: Unsplash.

Agency 97