Sword and the Script

MAY 21, 2024

Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). There’s headcount pressure so they can’t hire internally. Quinten Beek @MediaMonks #thingsyouhearinagencies #GeekOut pic.twitter.com/gGXUl743tY — D&AD (@dandad) February 20, 2014 AI as the saving grace?

Agency 109

Agency Survey B2B Media 109

PR Conversations

JULY 5, 2016

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. There didn’t appear to be any specialist software to use and little guidance other than to look at the formats of other archives.

Ethics 75

Ethics Software Meeting Policies 75

Sword and the Script

MARCH 24, 2015

The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. It also labels the click “its evil queen.”.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

PR Conversations

JULY 5, 2016

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. There didn’t appear to be any specialist software to use and little guidance other than to look at the formats of other archives.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. There didn’t appear to be any specialist software to use and little guidance other than to look at the formats of other archives.

Ethics 40

Ethics Meeting Software Policies 40

Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.” Why Profiting Directly Borders on Unrealistic.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198