Waxing UnLyrical
MARCH 13, 2013
This is what I found at PRSA’s Counselors Academy last year (and while I would have loved to have gone this year, it didn’t work out that way), and consistently find at the PRSA International Conferences (please keep your fingers crossed that my proposal is accepted!). Can you prepare for a possible viral social media disaster?
ImPRessions - Crenshaw Communications
FEBRUARY 21, 2017
The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment. The good news is that “viral” customer service works both ways. The Security Breach.
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Polaris
NOVEMBER 20, 2014
The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob.
Cision
JUNE 10, 2016
According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. This is exemplified in the rise of bloggers, influencers, and viral videos. What content can you create that will become one of those 12, and how can you make sure your product or service is the end result?
ISEBOX
MARCH 3, 2016
These days, we need to be considering how we’re going to take our content and power it up to viral status. The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. You won’t get coverage by simply including a video here and an image there.
Waxing UnLyrical
SEPTEMBER 16, 2015
A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). Go to the International Risk and Crisis Communication Conference ( ICRC ). Here are a few ways to do this: 1.
Waxing UnLyrical
JUNE 25, 2014
Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Social is an important job, and not one that should be left to an intern – especially in a time of crisis. Watch out for #fails.
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