Melissa Agnes
AUGUST 14, 2014
I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.
Cision
DECEMBER 14, 2015
What this means for you is that the social media posts that you habitually publish communicate the viability of a particular channel. For example, if you have not posted since 2013, odds are that people will not feel assured about using information or engaging you on these platforms in a crisis.
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Sword and the Script
JANUARY 12, 2016
Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.
Cision
SEPTEMBER 30, 2015
While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today!
Cision
NOVEMBER 10, 2015
When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! The takeaways? Be prepared.
Cision
MARCH 1, 2016
Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”
Melissa Agnes
JULY 17, 2014
Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, Eric Chandler’s top 3 despised buzzwords. with the new title.
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