Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! The takeaways? Be prepared.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Melissa Agnes

JULY 17, 2014

The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. In Fall 2013, the department rebranded the existing PR/social media course, PR2.0,

Social Media 252

Social Media Crisis Media Viral 252

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today!

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

MaccaPR

SEPTEMBER 14, 2015

ICON Global CEO Elijah Shaw (left), a Los Angeles-based corporate security and personal protection expert whose clients have included Usher, Prince and Naomi Campbell, adds his own counsel. Has the celebrity posted offensive images on Instagram that suggest red flags?” asks Hutton. #7 7 - Even With Celebrities, The Past is Prologue.

Brand 48

Brand Branding Crisis Social Media 48