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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

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116 Content Marketing Insights Worth Tattooing on Your Body

Cision

“Over time all marketing strategies have click through rates that drop.” “Content never dies, it just sort of fades away.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Want more content marketing insights from Ann Handley?

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Content Marketing' They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom.

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The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Why Storytelling is So Effective. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Guinness is a brand who knows the power of emotional storytelling. trillion – are all about getting immersed in the story. ” 3.

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Branded Video Is Trending. Here’s What PR Pros Need to Know.

Cision

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. For PR and marketing communications, online video programming is a great way to get your message out and build your audience. Register for our free webinar now!

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More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Source: Neilsen , 2013). Call it marketing, call it conscious capitalism—they make a difference and involve their customers. Here’s what it means to you.

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Are we still over-relying on media relations?

Communications Conversations

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.