2013 Communications Social Media Viral 
Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.
Melissa Agnes
JULY 17, 2014
Melissa’s #1 despised buzzword: Social media crisis. To us, here at Agnes + Day , someone who says that they specialize in “social media crises” is demonstrating a big red flag. This means that a crisis is never a “social media crisis”, but rather a crisis. with the new title.
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ImPRessions - Crenshaw Communications
JUNE 5, 2018
Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. McDonald’s wrong-time marketing?
Waxing UnLyrical
SEPTEMBER 16, 2015
Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).
ImPRessions - Crenshaw Communications
FEBRUARY 21, 2017
The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Even the hijacking of a brand’s social media account can be damaging. Prompt notification and transparent communications to all affected audiences are critical elements here. The Viral Customer Complaint.
Critical Mention
OCTOBER 27, 2018
In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube. MGM films staged a telekinetic surprise.
Cision
MARCH 1, 2016
Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Working through a PR crisis.
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