Cision
MAY 12, 2017
Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. A lot of the websites did so by bulk link-buying or getting them via link networks. The Digital and PR Evolution.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. PR will embrace paid media. B2B content must be shareable.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PRSay
OCTOBER 25, 2017
Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. For Deutsch and his team, this “strategic approach” included growing their owned media channels through 2012’s Coca-Cola Journey rebrand. The urban poor is not the rural poor, said Haworth.
ReimaginePR
JUNE 18, 2015
An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act. Everett Martin is a strategic public relations consultant in Canada, specializing in social responsibility and reputation management.
Beyond PR
MAY 12, 2017
Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. A lot of the websites did so by bulk link-buying or getting them via link networks. The Digital and PR Evolution.
Stephen Waddington
AUGUST 27, 2018
This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. Excellence Theory is a much debated model of public relations practice.
Buzzstream
MAY 25, 2021
You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. This is partly due to the research that is likely to be involved but also because long-form content can take much longer to review and edit, as opposed to a single infographic.
Expert insights. Personalized for you.
259 
Let's personalize your content