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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

2012, May 17). Southwest Airlines employees celebrate passenger’s 104th birthday. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Host a charity auction with unique items or experiences related to your business. Business Plus. Tindell, K.

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Spotlight on a Solo PR Pro: Meet Meredith LeJeune

Solo PR Pro

In 2012 when her day job restructured, Meredith was laid off. When she’s not helping small businesses find their voice and grow their reach, you might find her on the mat as a practicing yoga instructor or helping expectant mothers as a certified doula. From staff member to solopreneur.

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7 Rules for a New Era of Communications

PRSay

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. The importance of elephant-whispering. We like to think that human beings are rational thinkers. and “Is there anything that we should discuss that was left unsaid?”

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My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff

Waxing UnLyrical

2012 was an incredible year for me. By October, I knew that it was time to open my own business. My last day as a full-time employee was December 10 th … and I threw myself into the project that night, developing a site plan, elevator pitch and other key necessities I hadn’t had time to create while I was servicing my clients.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Sources: GlobeNewsWire , Business Wire , TechCrunch , Adweek , PRWeb ). 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

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The Top 50 Social Media Influencers on Twitter

Cision

He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. Social Media Measurement 101 for Small Business [link] via @divahound | One to read!