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Small Town Brewery: Taking a Small Business to a National Sensation using Public Relations

5W PR

The new hard (alcoholic) root beer took off, and by 2012 it was being sold in a chain of liquor stores in Chicago – Binny’s Beverage Depot with 31 locations. and Small Town signed an exclusive distribution agreement allowing Pabst to distribute all their products nationally. Making Their Name. Then in mid-2015, Pabst Brewing Co.

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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter. She explained that they were a small family business and that Groupon had actually misunderstood their offer dates, posting them incorrectly. A small business should not only expect but be ready for an influx of inquiries.

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Marketing Giving

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. alone, GivingTuesday has raised over $1 billion since 2012. the biggest shopping season of the year can incite even the most apathetic shopper. All together, GivingTuesday saw 3.6 In the U.S.

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Spotlight on a Solo PR Pro: Meet Meredith LeJeune

Solo PR Pro

In 2012 when her day job restructured, Meredith was laid off. When she’s not helping small businesses find their voice and grow their reach, you might find her on the mat as a practicing yoga instructor or helping expectant mothers as a certified doula. From staff member to solopreneur.

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7 Rules for a New Era of Communications

PRSay

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. The importance of elephant-whispering. We like to think that human beings are rational thinkers.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

2012, May 17). Collaborate with other small businesses in your area to cross-promote each other’s products or services. Host a charity auction with unique items or experiences related to your business. Business Plus. 2012, May 17). Stuffed giraffe shows what customer service is all about. Tindell, K.

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Whither #measurePR? Right Here!

Waxing UnLyrical

To catch up on the chat with Alan, as well as to read his predictions for measurement in 2012, you can download the transcript of #measurePR with Alan Chumley on Jan. A few highlights: Katie’s measurement outlook for 2012: she anticipates seeing more of it, and integration particularly with business outcomes. Katie Paine!