2012 Agency International Measurement 
Stephen Waddington
JANUARY 15, 2020
There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Time served is the typical measure of competence of PR.
PR 20/20
MAY 12, 2016
Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.
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Sword and the Script
NOVEMBER 8, 2016
Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years. A Simple Measure of Marketing Many Businesses Miss. Has your B2B agency stopped bringing creative content ideas?
Communications Conversations
OCTOBER 13, 2014
Consultants, agencies, thought leaders, bloggers. And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). From there, we talked about the following steps: * How to resource your content (in-house vs. agency vs. solo consultant vs. robots). *
Waxing UnLyrical
OCTOBER 12, 2012
Including in social, and in agencies, and outside of agencies. Smart PR measurement has a long way to go until it’s mainstream. (So So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT.
Sword and the Script
APRIL 30, 2019
Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive is developing new ways to measure PR including attribution. million in venture capital, in four rounds of funding since 2012, according to Crunchbase.
PR 20/20
SEPTEMBER 17, 2019
Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Sound like you?
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