Bianchi Biz Blog
APRIL 17, 2023
A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.
Bad Pitch Blog
MARCH 6, 2009
We asked for good pitches and you listened. Consider: * BIO, the annual biotechnology industry convention, will be hosted by Atlanta in 2009. You Pick the Best Pitch Ivy’s pitch is the first of several we’ll be posting in the coming weeks. We’ll then hold a round of voting so you can decide which pitch is best.
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Sword and the Script
FEBRUARY 6, 2018
It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post. There are fewer reporters.
Waxing UnLyrical
DECEMBER 14, 2010
My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. He got coverage in The Australian (Oz’s biggest national newspaper) along with a number of different news outlets. Not as common is a genuine interest in the things around them. Read All About It!
Cision
MAY 18, 2017
Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. Retweet a user.
Beyond PR
MAY 18, 2017
Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. Retweet a user.
PR Conversations
SEPTEMBER 10, 2015
He told me of the time he went to pitch for a major lawnmower account. From this story, and many others, I acquired my learning that PR is about something bigger, something delivered in your actions, your living and doing as much as your next newspaper clipping. Now, I would call this role as managing Brand Character.
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