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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Consider this quote from The New York Times : “Gone are the days when snaring attention for start-ups in the Valley meant mentions in print and on television, or even spotlights on technology Web sites and blogs.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. The decline in the purely advertising sector will undoubtedly be greater in the coming years. What does it do? The answer is very short - everyone!

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This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

A 2009 gift that received a “meh” was more likely to receive an “eh” in 2010. Instead of toys, Santa’s elves will design Christmas dream landscapes under the creative direction of Peppermint Pete Ernie Evergreen Peppermint Pete Ernie Evergreen. A 25% increase in those asking Santa for money instead of gifts. Solution Overview.

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Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

Google is 67 percent of the marketplace – Bing and Yahoo, which merged in 2009, make up 28 percent of the SEO market, although they’ve been gaining a bit of ground. It takes effort and creativity to achieve a high level of success with online content.". How dominant is Google now in search? What’s on the horizon for digital marketing?

SEO 98
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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. The platforms where people hang out are more fragmented and the creative competition is steep. Additionally, it’s not all about Facebook anymore.

B2B 81
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. At FH, we dont pay for posts.

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It makes the blogosphere less frightening. Give someone else that voice.