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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. The decline in the purely advertising sector will undoubtedly be greater in the coming years. What does it do? The answer is very short - everyone!

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This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

A 2009 gift that received a “meh” was more likely to receive an “eh” in 2010. This would be measured by our ability to increase “wows” this year by 30%. Instead of toys, Santa’s elves will design Christmas dream landscapes under the creative direction of Peppermint Pete Ernie Evergreen Peppermint Pete Ernie Evergreen.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. At FH, we dont pay for posts.

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It makes the blogosphere less frightening. Social karma works in strange ways.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 7 Measurement. The portion of communication heads and agency CEOs with an annual income over €150,000 stays relatively stable since 2009 (between 13.4 5 Hypermodernity. and 9.6%). #10

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How to Start a University Blog

Waxing UnLyrical

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba. The answer: I didn’t do it by myself.