Remove 2008 Remove Employee Remove Financial Remove International
article thumbnail

Is Your Brand Messaging Recession-Ready?

Shift Communications

During the “Great Recession” of 2008, nearly eight million people lost their jobs. With this, we can anticipate a different look and feel to the labor market. For all companies, but especially those that deliver technology and services for the workforce, now is the time to prepare. It’s been said, “failing to plan is planning to fail.”

Brand 78
article thumbnail

Responsible communication leadership: putting employees first

PR Conversations

Following the financial crisis in 2008, management thinkers and others have rightly questioned the role of business leaders in society. It seems that shareholder greed trumps employee and common interests. care for employees; and. However, the focus on ‘care for employees’ is welcome. By Dr Kevin Ruck.

article thumbnail

Prioritizing Mental Health: Eight Research-Backed Perspectives for a Happier, Healthier Organization

Stern + Associates

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Fostering Psychological Safety in the Workplace.

article thumbnail

Behind the Headlines With Kim Spear

Cision

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. What was it like to work with sponsors during the 2008 Beijing Olympics? But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out.

Local 120
article thumbnail

Stockholders in the Corporate Family – or contemporary activists?

PR Conversations

The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company.

article thumbnail

Engaging (and grilling) the social side of James Grunig

PR Conversations

NOTE: Originally published on October 15, 2008. employees, investors, etc.)? Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. Public relations research: An International Perspective, London: International Thomson Business Press.

article thumbnail

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

Bruell noted: “More than one-quarter of respondents said the greatest advantage of having an internal agency was ‘knowledge of the brand,’ while 20% said the greatest advantage was the group’s ‘knowledge of the business.’ It’s not the only study to point to this trend.