Cision

MARCH 29, 2016

Spin is something that the public is increasingly skeptical of, and this impacts the reputation of all communication professionals. And if your press release is less than optimized take heart: Henk Pander Maat (2007) found that promotional language in press releases found its way into media mentions up to 20 percent of the time.

Retail 120

Retail Pitching Print Writing 120

Sword and the Script

MARCH 17, 2015

Not just anyone either – but reputable, perhaps even esteemed, reporters working for tippy-top of coveted publications (I’ll never give names, so don’t ask). They hated the company in a visceral way that defies the calm and impartiality that’s characteristic of journalism. I literally lost sleep. A Blogging Perspective.

Pitching 60

Pitching SEO Media Relations Report 60

PR Conversations

JUNE 20, 2015

When PR Conversations originally launched in the spring of 2007, it broke new ground by envisioning and introducing an international, collaborative PR-blog concept. PR Mediums – brings you thinking related to all kinds of media, from social media trends to questions about modern journalism, book reviews and links to useful online multimedia.

Case Study 40

Case Study Study Ethics Social Media 40

PR Conversations

FEBRUARY 28, 2018

Hundreds of PR people are doing training courses with CIPR, PRCA and other reputable training providers every year. Around 5,000 practitioners have studied with PR Academy since it was formed in 2007 and many employers now expect candidates to have a post-graduate marketing, PR or specialist communication qualification.

Training 65

Training Ethics Data Analysis 65

PR Conversations

AUGUST 18, 2011

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. From a public relations perspective—organizational reputation, value and relationship building—how well received and effective it will be is dependent upon two main things: 1.

Construction 40

Construction Internal International SEO 40

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” I get to learn from those more experienced than me.

Communications 81

Communications How To Blogging Content Marketing 81