Remove 2007 Remove Ethics Remove Journalism Remove Reputation
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The Volume of Bad PR Pitches is Out of Control

Sword and the Script

Not just anyone either – but reputable, perhaps even esteemed, reporters working for tippy-top of coveted publications (I’ll never give names, so don’t ask). They hated the company in a visceral way that defies the calm and impartiality that’s characteristic of journalism. I literally lost sleep. A Blogging Perspective.

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Refreshing PR Conversations Redux

PR Conversations

When PR Conversations originally launched in the spring of 2007, it broke new ground by envisioning and introducing an international, collaborative PR-blog concept. PR Mediums – brings you thinking related to all kinds of media, from social media trends to questions about modern journalism, book reviews and links to useful online multimedia.

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Professional PR Development. Why bother?

PR Conversations

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Hundreds of PR people are doing training courses with CIPR, PRCA and other reputable training providers every year. If you have views on this topic, then add a comment here or on social media. Dr Kevin Ruck.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. Other challenges include ethics, power, propaganda and Western bias. Table 3: Academic criticism of the Excellence Theory.