Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. trillion, according to AMO Strategic Advisors.

Reputation 78

Reputation Corporate Insurance Insurance 78

Maxim Behar

MARCH 12, 2024

Public relations was never an elitist industry; today, it is less so than ever. A tiny portion of PR is designed to serve corporations’ CEOs and senior management. The public landscape is dominated by the language of online communication and social media in particular.

Ethics 64

Ethics Social Media Local Corporate 64

Cision

MAY 7, 2015

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism.

Social Media 120

Social Media Video Agency Healthcare 120

David PR Group

JULY 21, 2014

Here’s a little bit of it: …In 2007, [Levi’s] conducted an extensive “lifecycle assessment” of a pair of jeans to understand the carbon footprint of one pair of jeans and just how much water and energy a pair of jeans “consumes” in its lifetime, from “cradle” (growing the cotton) to “grave” (recycling, reuse, or worst case, to a landfill). …

Storytelling 81

Storytelling Marketing Viral Energy 81

The Hoffman Agency

MAY 25, 2017

Where companies pump millions of dollars into worldwide marketing schemes, Elon Musk has built global brands not through clever marketing campaigns, but rather, strong public relations and unconventional methods. Today, every country in the world knows of Tesla. Every sci-fi nerd lives in the hope that SpaceX will succeed. Be like Elon.

Brand 53

Brand Branding Marketing Energy 53

PR Conversations

FEBRUARY 28, 2018

This anecdotal evidence is, of course, not enough to make general statements about professionalism in public relations and communication management. Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). The number of PR degrees available in the UK has grown considerably in the last decade.

Training 65

Training Ethics Data Analysis 65

Stephen Waddington

AUGUST 27, 2018

Excellence Theory is a much debated model of public relations practice. Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations. This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012.

Communications 60

Communications Analysis Web Handbook 60