Framing in PR: How To Bypass Confirmation Bias
Doctor Spin
DECEMBER 3, 2023
Stakeholders and publics will likely perceive corporate messaging based on their pre-existing confirmation biases. “We Source: Journal of Public Relations Research 1 Hallahan, K. Seven Models of Framing: Implications for Public Relations. Journal of Public Relations Research, 11, 205–242. Framing of attributes.
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