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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

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Behind the Headlines With Jody Fisher

Cision

If you find the compelling human story in what you’re pitching, you’ll be successful. anything about New York City history — so it’s a toss-up between “Island at the Center of the World” by Russell Shorto (2005) and “The Power Broker” by Robert Caro (1975). What are the main components of a successful PR strategy?

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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

I’ve been training spokespersons and pitching their stories since 2005. Cover photo by Jerry Silfwer ( Prints / Instagram ). How to train a spokesperson? Being a camera-shy introvert, I’ve got a profound respect for anyone prepared to step out into the spotlight. FOOTNOTES [ + ] FOOTNOTES.

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The Bare Ass Booze Pitch

Bad Pitch Blog

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. Following current trends and today''s consumer preferences, Miller stripped his 2005 Chardonnay down to the bare essentials to reveal it''s au natural flavors. This is one of those times.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Adobe (pictured below) has a great template.

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How To Avoid Stress and Mental Illness in Public Relations

Doctor Spin

I have been working with PR every day since 2005 (and studied PR at the university between 2000-2005), but I rarely know for sure if the press release I just wrote will take off. I don’t know if the pitch will result in a full-page article or not. Cover photo by Jerry Silfwer ( Prints / Instagram ). We don’t.