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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. What is your secret to media relations success?

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Healthcare and the Wealth Gap

Scott Public Relations

From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. ” Like what you’ve read?

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A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

Arianna Huffington co-founded the Huffington Post along with Kenneth Lerer and Jonah Peretti in 2005. This was well before social media had such a stronghold on contemporary culture and well before anyone was giving any credence to online news outlets. . Effective PR and media relations campaigns will reflect that change.

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A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

Arianna Huffington co-founded the Huffington Post along with Kenneth Lerer and Jonah Peretti in 2005. This was well before social media had such a stronghold on contemporary culture and well before anyone was giving any credence to online news outlets. . Effective PR and media relations campaigns will reflect that change.

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A Good Pitch to Business 2.0’s Blog

Bad Pitch Blog

We discussed the media relations lifecycle, briefly touching on blogs and how to pitch them—if at all. PITCH From: Dugan, Kevin Sent: Wednesday, October 26, 2005 9:58 PM To: Schonfeld, Erick - Business 2.0 Sent: Wednesday, October 26, 2005 11:02 AM Subject: RE: [B2 Blog]: Office Supplies can be fun? Two are attached.